Lee Coates is one of the UK's most respected experts in ethical and socially responsible investment. Lee has lectured internationally on the subject of responsible investment, has created some of the world's most innovative and interesting responsible investment products and is one of the world's highest qualified financial planners. On his many travels to Australia to visit family he was always bermused by the lack of options for cruelty-free investing for animal-conscious Australians. This became especially so once he began to understand the superannuation system here. It's not like Lee to notice a problem and sit by to wait for someone else to solve it - so he solved it. Lee created Australia's first niche ethical super fund, Cruelty Free Super.