Save animals from cruelty by
investing your super in positive things

Switch your super to Australia’s first 100% animal-friendly,
vegan superannuation fund

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Humans do some awful things to animals for profit

From factory farming to animal testing, all in the name of profit, we humans have a lot to answer for. Can you say with confidence that your super is not invested in companies that profit from the misery, use or exploitation of animals? With us, you can.

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Animal friendly companies

Have confidence knowing your super will support animal rights, vegan-friendly food choices and healthcare without animal testing.

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100% Vegan Friendly

Zero investments in companies involved in using or exploiting animals for food, testing, entertainment or export.

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Invest in a kinder world

Invest in positive industries that will help create a kinder world like education, recycling, waste management and renewable energy.

Not only that

We avoid investments in harmful things like…

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Fossil fuels
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Intensive agriculture
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Live animal exports
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Animal cruelty

Our investments have zero links to animal rights abusers

We invest your super in projects that empower everyone’s future

Fur production, horse racing, fish farming, abattoirs, cosmetics – the list of industries that hurt, abuse or kill animals sadly is long. And unfortunately many funds invest in them for profit.

But thankfully there’s an investment option that doesn’t involve hurting or exploiting animals.

Our strict ethical charter means that we’re careful about choosing the companies we put your super into (ensuring they’re 100% vegan friendly).

Trusted by many cruelty-free crusaders

We look after the retirement savings for some of Australia's leading (and everyday) cruelty-free crusaders

Without realising it, our super is invested into all kinds of industries, including ones that we find pretty abhorrent - meat, dairy, eggs. I didn’t want my money to be anywhere near that sort of thing.
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Here are some of the good businesses you'll be investing in

Our portfolio is carefully chosen to ensure that each and every company exceeds our strict ethical charter (and is a profitable, stable business too).

Ethical Funds do it better

Responsible investment funds have outperformed over 3, 5 and 10 years^

Responsible investment fund average return ^
Regular fund average return^
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^ Source: Responsible Investment Association of Australasia, 2017 Benchmarking Report, Figure 5. This graph shows 10 year returns for Australian share funds, comparing responsible funds with large-cap Australian share funds. This graph does not represent Cruelty Free Super's returns - to see these visit our performance & returns page. Past performance isn't a reliable indicator of future returns.

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Switch now and make all your super cruelty free

When you sign up, we can easily find your other super accounts. You can then transfer those accounts to Cruelty Free Super with just a couple of clicks. Get started now, it takes just 2 minutes.

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