Say 'NO' to factory farming

Make the switch to stop investing.

Did you know that Cruelty Free Super is the only super fund that explicitly rules out investment in factory farming companies? 

Money walks when money talks. So make a statement today by switching your super to the fund that doesn't hurt.
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When was the last time you checked what your super was funding?

From factory farming to animal testing, all in the name of profit, we humans have a lot to answer for. Can you say with confidence that your super is not invested in companies that profit from the misery, use or exploitation of animals? With us, you can.

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Animal friendly companies

Have confidence knowing your super will support animal rights, vegan-friendly food choices and healthcare without animal testing.

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100% Vegan Friendly

Zero investments in companies involved in using or exploiting animals for food, testing, entertainment or export.

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Invest in a kinder world

Invest in positive industries like education, recycling and renewable energy.

Not only that

We avoid investments in harmful things like…

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Fossil fuels
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Intensive agriculture
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Tobacco
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Live animal exports
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Weapons
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Animal cruelty
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No creature should live like this

We invest your super in projects that empower everyone’s future

Despite many high-profile campaigns to regulate the cruel practice of factory farming, horrifying scenes like this one continue to occur in Australia. And it's being bankrolled by super funds.

Thankfully there’s a fund that doesn’t.

Our strict ethical charter means that we’re careful about choosing the companies we put your super into (ensuring they’re 100% vegan friendly).

We exclude companies involved in the whole factory farming supply chain, from the field to the shelves, to ensure your retirement savings are not complicit in this kind of cruelty.

Trusted by many cruelty-free crusaders

We look after the retirement savings for some of Australia's leading (and everyday) cruelty-free crusaders

Without realising it, our super is invested into all kinds of industries, including ones that we find pretty abhorrent - meat, dairy, eggs. I didn’t want my money to be anywhere near that sort of thing.
PAUL FREEMAN
THE CRUELTY FREE SHOP
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Super fund performance

Cruelty Free Super has outperformed it's benchmark since inception.

8.28%
Cruelty Free
4.35%
Benchmark

^ Returns provided are after fees have been taken out. Past performance is not a reliable indicator of future performance. Benchmark is CPI +2.25% per annum. Figures above show one-year returns up to 31 August 2018. Inception date is 30 September 2010.

Here are some of the good businesses you'll be investing in

Our portfolio is carefully chosen to ensure that each and every company exceeds our strict ethical charter (and is a profitable, stable business too).

Ethical Funds do it better

Responsible investment funds have outperformed over 3, 5 and 10 years^

6.3%
Responsible investment fund average return ^
3.8%
Regular fund average return^
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^ Source: Responsible Investment Association of Australasia, 2017 Benchmarking Report, Figure 5. This graph shows 10 year returns for Australian share funds, comparing responsible funds with large-cap Australian share funds. This graph does not represent Cruelty Free Super's returns - to see these visit our performance & returns page. Past performance isn't a reliable indicator of future returns.

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Switch now and make all your super cruelty free

When you sign up, we can easily find your other super accounts. You can then transfer those accounts to Cruelty Free Super with just a couple of clicks. Get started now, it takes just 2 minutes.

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