The super fund that doesn't harm animals

Where do you stand?

Our members are thinkers.
Our members are change makers.
They have thought deeply about what’s wrong with the world today, and have joined together to create a better future.
Cruelty Free Super was created a decade ago as the first super fund that doesn’t invest in companies that exploit or harm animals.
We also screen out companies that harm people and the environment.

100% Cruelty Free

Zero investments in companies involved in using or exploiting animals for food, testing, entertainment or export.

Support Human Rights

Zero investments in companies involved in detention centres.

Invest in a kinder world

Invest in positive industries like education, recycling and renewable energy.

Switching your super can help end animal suffering

Most people don’t think about their superannuation money and where it is invested.
But it’s real money funding real things. And it’s a lot of money.
Superannuation in Australia is the third biggest pension pool in the world1.
And chances are, your super is helping fund cruel and inhumane practices every day.
Things like:
  • animal testing in the cosmetics industry,
  • pharmaceutical industry testing on animals,
  • farming for animal products,
  • intensive animal livestock production,
  • live animal exports,
  • fashion industry exploitation of animal products,
  • hunting weapons,
  • and racing industries.
Our investment manager conducts research and screens out companies involved in these practices.
1. OECD Pension Funds in Figures

Join thousands of proactive Australians who’ve aligned their super with their values.

We'd like you to stand with us.

We take our screening process seriously

Excluded investments

Animal Cruelty
Live animal export
Intensive agriculture
Fossil Fuels
Environmental destruction
Weapons

Approved investments

Renewable energy
Recycling
Resource conservation
Sustainable products
Education
Cruelty free healthcare
See the full list of ethical screens.

What makes Cruelty Free Super different from other ethical funds?

Most ethical funds screen out investments that harm the planet and people.
Cruelty Free Super has three ethical investment screens.
Cruelty Free Super does not invest in:
  • Companies that harm the planet (e.g. fossil fuels, nuclear energy, pollution, environmental destruction)
  • Companies that harm people (e.g. slave labour, detention centres)
  • Companies that harm and exploit animals (e.g. cosmetic testing, factory farming, animals in sport and entertainment)
Cruelty Free Super - we are about the Planet, People & Animals.

As mentioned in...

Where do you stand?

We'd like you to stand with us.

This is general information only and does not take account of your individual investment objectives, financial situation or needs. Before acting on it, consider if the information is appropriate and whether you need to speak to an accredited professional.

You should also consider the Product Disclosure Statement before making any decision. This product is issued by Diversa Trustees Limited (ABN 49 006 421 638; AFSL No. 235153; RSE Licence L0000635) as trustee of the Grosvenor Pirie Master Superannuation Fund - Series 2 (ABN 32 367 272 075; RSE Registration R1001204) (“GPMSFs-2”). Cruelty Free Super is a sub-plan of GPMSFs-2. The Promoter and Investment Manager of Grosvenor Pirie Master Superannuation Fund is Responsible Investment Services Pty Ltd (ABN 77 630 578 200; AFS Representative No. 001271438), which is a Corporate Authorised Representative of RevTech Media Pty Ltd (ABN 75 150 963 474; AFS Licence No. 455982). The Sub-Promoter of Cruelty Free Super is Cruelty Free Super Services Pty Ltd (ABN 17 641 761 686; AFS Representative No. 001283739), which is a Corporate Authorised Representative of Professional Superannuation Management Pty Ltd (ABN 31 617 160 791; AFSL No. 499786). The Trustee does not in any way endorse, warrant or accept responsibility for any services provided by the Promoter or Sub-Promoter in its own right or directly to members or prospective members.

Past performance is not indicative of future performance.

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We acknowledge the Traditional Custodians of the lands on which we operate. We pay our respects to their Elders, past, present and emerging, and recognise that sovereignty was never ceded.