Join thousands of proactive Australians who’ve aligned their super with their values.
We take our screening process seriously
Every company that makes it onto our investment list goes through a well-defined ethical screening process.
We have 16 negative investment screen categories:
live animal export
animal food and products
animals in sport and entertainment
chemicals of concerns
mandatory detention of asylum seekers and for-profit prisons
We seek out companies that provide cruelty free alternatives
We also apply a positive screen - seeking investment in companies that have been identified as a “vegan hero”. These are companies that are known to provide a vegan or cruelty free alternative to products or services that typically exploit animals. Our investment in Beyond Meat is an example of this. See our full list of investments here.
Why invest ethically?
When you make a financial investment, you are also making an investment in the type of future you want.
This is at the heart of ethical investing. Do you want to invest in a world with live animal exports, mandatory detention of asylum seekers and poker machines?
Do you want to invest in a world that kills and tortures animals, operates nuclear power plants, sells carcinogenic cigarettes, or mines fossil fuels?
Cruelty Free Super members care.
Our members don’t want their retirement savings funding these harmful activities. That's why we won’t invest in any company that fails our well defined ethical criteria.
Ethical investing is about seeking a good financial return by investing in ways that align your money with your values. It means the investor accounts for the whole impact of a company, not just their bottom line.
Choosing ethical investments
Some super funds are called 'ethical' or have a 'sustainable' option, but it’s not easy to work out what this means.
We are upfront about our values, our investment process and we are transparent about where our members' money is invested.
We use ethics to shape our investment decisions.
Our exclusion criteria in detail
We ensure your super is invested in line with our shared values. We apply the following negative screens to the portfolio to exclude investment in companies that cause harm:
Live animal export
Animal food and products
Animals in sport and entertainment
Chemicals of concern
Mandatory detention of asylum seekers and for-profit prisons
These exclusions apply to both the equity and fixed interest components of our portfolio. We do not provide financing to activities that do not align with our values.
Monitoring our investments
Our ethical research team monitors the companies in our portfolio on a monthly basis to review their compliance with our ethical investment screens. If at any time during the year, a company becomes exposed to activities that are screened out, the company will be removed from the portfolio as soon as possible, aiming to be removed within three months.
Our ethical research team conduct an annual review which looks at a wider universe of investments to determine the list of companies that meet the fund’s investment screens.
An important part of investing ethically is knowing where your money is invested. We are fully transparent about where our member's money is invested. Check out the full Cruelty Free Super portfolio.
This is general information only and does not take account of your personal objectives, financial situation or needs. Before acting on it, consider if the information is appropriate and whether you need to speak to an accredited professional. When considering financial returns, past performance is not indicative of future performance.
This product is issued by Diversa Trustees Limited (ABN 49 006 421 638; AFSL No. 235153; RSE Licence L0000635) as trustee for Professional Super which is a sub-fund of the Tidswell Master Superannuation Plan (ABN 34 300 938 877; RSE R1004953). Professional Superannuation Management Pty Ltd (ABN 31 617 160 791; AFSL No. 499786) (PSM) is the Promoter of Professional Super, which is marketed under multiple brands including Cruelty Free Super.